A Top 3 Cloud vendor wished to validate the
appetite for a new product and service offering
for enterprise customers. The company asked
StrategiaGTM for help.
Our client, one of the Top 3 Cloud Vendors worldwide, wished to explore the
feasibility of launching a service offering specifically tailored for enterprise
customers spending +$10 M/year in cloud services.
OUR SOLUTION
Interviewing Subject Matter Experts
To understand the feasibility of launching a new product and service
offering, StrategiaGTM aligned a validation framework and developed a list
of key questions to conduct interviews in close collaboration with the target
customers, CTOs and CIOs of Fortune 500 companies.
Meetings with CIOs and CTOs at F500 Cos
StrategiaGTM identified, scheduled and conducted meetings with 24 current
and former CIOs & CTOs at F500 companies, the target audience, by
leveraging its network of contacts and experts.
CLIENT IMPACT
New Product and Service Validation
Through StrategiaGTM’s expert network, 24 interviews were arranged, and
conducted with F500 CIOs & CTOs, including experts and decision-makers
of companies such as Uber, Macy’s, Citi and Johnson & Johnson. These
interviews validated the need for a new product and service offering for
enterprise customers, and gained valuable insights regarding licensing
terms, pricing, and specific service offerings to gain market share in the
Enterprise segment.
Related Capabilities
Market Sizing
Qualitative Research
Expert Interviews
Voice of Customer
(VOC)
A childcare management SaaS
company based in the UK needed
support with entering American
markets. They turned to
StrategiaGTM for help with a
refreshed Go-to-Market strategy.
A global FinTech needed to
transform its Sales Org and
Go-To-Market strategy to
leverage platform selling. The
company reached out to
Strategia Partners for help.
