For 12 years, Software Co developed a custom-built Asset Lifecycle software
solution for a Global Telco Hoping to leverage this experience, Software Co
wanted to assess the viability of launching a similar SaaS offering to serve
the broader retail market by determining the potential size of the
opportunity, defining a Minimum Viable Product (MVP) to Go-to-Market, and
creating a rollout strategy for the new product offering.
OUR SOLUTION
To fulfill these objectives, Software Co asked StrategiaGTM to:
1. Define the Total Addressable Market for such a potential solution.
2. Conduct market research to identify competing offerings in the space
including products, target audiences, and price points.
3. Leverage Subject Matter Experts (SME) to validate the feasibility of offering
a new tool and define the key features required to launch an MV.
CLIENT IMPACT
Large Market Appetite Identification
StrategiaGTM identified over 650,000 new target customer locations
implying a Total Addressable Market of tens of billions annually in revenues
from Asset Lifecycle Software licensing opportunities.
Product Features, Pricing and Sales Channels Validation
Interviews with SMEs including large retailers like Nike and Starbucks,
validated the need for an off-the-shelf solution and identified the most
important features to launch an MVP. SMEs gave further insights into how
to create an effective Go-to-Market strategy including pricing, the titles of
decision makers to be targeted, and the best sales channels to utilize when
approaching target customers.
A Top 3 Cloud vendor wished to
validate the appetite for a new
product and service offering for
enterprise customers. The
company asked StrategiaGTM for
help.
A childcare management SaaS
company based in the UK needed
support with entering American
markets. They turned to
StrategiaGTM for help with a
refreshed Go-to-Market strategy.
A childcare management SaaS
company based in the UK needed
support with entering American
markets. They turned to
StrategiaGTM for help with a
refreshed Go-to-Market strategy.
