Helping a UK SaaS Co Enter American
markets and accelerate growth
by Anuar Heberlein
A childcare management SaaS company
based in the UK needed support with entering
American markets. They turned to StrategiaGTM
for help with a refreshed Go-to-Market
strategy.
250%
Revenue Growth in One Year
Sales Enablement
StrategiaGTM designed the training to enable the clients’ salesforce
After the growth of its childcare management software in the UK, the client
had unsuccessfully tried to launch in the Americas. StrategiaGTM helped
them refresh their Go-to-Market (GTM) strategy with a tailored offering for its
new target markets.
OUR SOLUTION
Market Assessment and Refined Value Proposition
StrategiaGTM conducted a comprehensive market assessment to
understand the target audience in the Americas and how demand differed
from the existing UK market. This led to a refined value proposition centered
on white-glove service, enabling the client to tap into a premium market
segment at a higher price point.
Competitor pricing analysis and Go-to-Market (GTM) plan
Analysis of competitor pricing informed new price points in the Americas.
StrategiaGTM also developed a detailed Go-to-Market plan and timeline to
guide the launch, including marketing initiatives and training for sales teams.
CLIENT IMPACT
Successful market entry
The client successfully entered the Americas, with the new market
outgrowing the UK in terms of revenue and customers in one year. This
underscores the value of a market-specific approach and the potential
impact of growth through new market entry.
250% revenue growth
Total company revenue increased by 250% in one year. This was driven
largely by the successful entry into the Americas market, demonstrating
the effectiveness of the new strategy.
A Top 3 Cloud vendor wished to
validate the appetite for a new
product and service offering for
enterprise customers. The
company asked StrategiaGTM for
help.
A global FinTech needed to
transform its Sales Org and
Go-To-Market strategy to
leverage platform selling. The
company reached out to
Strategia Partners for help.
