A Healthcare Co wanted to identify the current
technologies utilized in the Exosome Isolation
Process. The company reached out to
StrategiaGTM for help.
The client wished to understand the filtration technologies currently utilized
in the Exosome Isolation process, a nascent industry growing exponentially,
to launch a new filtration technology that could meet the high volume needs
of the future.
OUR SOLUTION
Interviewing Subject Matter Experts
To understand the needs of the industry,
StrategiaGTM conducted 25 interviews with Subject Matter Experts.
Interviewing SMEs involved identifying contacts of interest, reaching out to
them, scheduling conversations, creating interview guides that would
answer the client’s questions, and analyzing and summarizing the findings.
Interviewing Subject Matter Experts
StrategiaGTM gathered all insights, and developed a summary of findings
and a set of specific recommendations that allowed the client to solve the
main customer pain points.
CLIENT IMPACT
Informed the Development of a New Process
As a result of the interviews, it was identified that existing technologies did
not provide sufficient filtering volume capacity for the future demand in
Exosome Isolation.
Several alternatives and technologies were identified for the client that
were utilized to inform the development of a new process and
Go-to-Market in a new industry with a Total Addressable Market (TAM)
worth tens of billions annually.
Related Capabilities
Market Sizing
Qualitative Research
Expert Interviews
Voice of Customer
(VOC)
A Top 3 Cloud vendor wished to
validate the appetite for a new
product and service offering for
enterprise customers. The
company asked StrategiaGTM for
help.
A global FinTech needed to
transform its Sales Org and
Go-To-Market strategy to
leverage platform selling. The
company reached out to
Strategia Partners for help.
